I design digital products.

I am a designer with expertise in multiple disciplines. My focus is on creating intuitive and enjoyable experiences through digital products, with a specialization in design systems and product design.

Notable Work

Projects that represent my experience and have marked the path of my career.

Italian Department for Digital Transformation

2022 - current

As a designer at the Italian Department of Digital Transformation, I autonomously manage relationships with technical suppliers, take design choices related to the interface, and plan improvements for online services, while contributing to the development libraries of the Italian Gov Design System

Full case study available soon!



I have served as the Head of Design at Citynews for the past five years. During my tenure, I established a design team and implemented new working methodologies which resulted in the successful launch of various projects, including corporate brand identity, new products, and a Design System.

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The company I co-founded together with @weppos. I took care of everything from finance to product design, from customers support to marketing.

Full case study available soon!

HCL Software


I was part of the team that played a pivotal role in the successful transition from legacy software to web SaaS solutions for BigFix, an endpoint management system.

Full case study available soon!



I had the pleasure of working with an Italian start-up that was developing a product for social storytelling. The company had a fantastic idea, but they were struggling to make their product stand out in a crowded market. Through co-design workshops and an iterative process, we rolled out the new responsive app in a very short time.

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Designed mobile solutions for digital healthcare.

Full case study available soon!

Check out my Dribbble profile to see the screenshots of some projects I have worked on.

Experiences across the years

  • 2105


    UX/UI Design of internal BI tool

  • 2014

    Banca d’Italia

    UI Design for a data research tool

  • 2014

    Scuderia Ferrari

    Design of the users signup experience

  • 2014


    Redesigned the media website dedicated to fashion, food, travel and more

  • 2015

    Enel Energia

    Conducted a design assesment and prototypes review for new commercial landing pages

  • 2013


    Responsive website and EPG guide for the entertainment website

  • 2012

    Altura Labs

    Responsive landing page to promote new educational courses

  • 2011

    Ansaldo STS

    I designed the dashboard and UI kit for Wayside, which is a monitoring system for railways.

  • 2010

    ING Direct

    Redesigned the user flow and interfaces for a new bank account scenario

  • 2010


    I designed the community for fans of the well-known clothing brand.

  • 2006


    Web design for websites network and news portal

See full timeline on LinkedIn

How I Work

I believe in a hands-on approach and working in cross-functional teams that include stakeholders as partners in the project.


  • ¬ Leading cross-functional teams
  • ¬ Architecting Design Systems
  • ¬ Creating advanced prototypes
  • ¬ Responsive design
  • ¬ Writing styleguides


  • ¬ Sprints
  • ¬ Atomic design
  • ¬ Continuous improvement
  • ¬ Agile

I prefer a practical approach and collaborating with cross-functional teams that include stakeholders as project partners.

I enjoy developing, learning, teaching, and working with colleagues who are honest, respectful, and provide direct feedback. I believe that the team is crucial, and it's important to understand not only their skills but also their personalities.

Thorough research is essential in every project, as it helps us understand the business and its users. Ideation takes various forms, but it's crucial to rapidly test ideas with real users to ensure that we're headed in the right direction.