I'm a designer with a love for mountains, astronomy and code.

Francesco Improta

For the past 15 years, I’ve worked as a designer making brands and interfaces. I have had the pleasure of collaborating for companies like Doralab, Inarea, Shinyfrog, Comtaste, Seejay (and more) following clients such Ferrari, Enel, ING Direct, Noema Life, Dondup.

Now I’m head of design at Citynews, a major digital publisher here in Italy.

Back in 2010 I fouded Robodomain with my friend @weppos, a software company focused on domains management tools. In 2013 DNSimple acquired and integrated the software in their product suite. It was such a exciting, difficult but beautiful experience.

Occasionally I write and talk about design methodologies, workflow and tools at conferences and events. I’m lecturer at UXUniversity having a full-day workshop about Design Systems and Atomic Design.


  • Design is irrelevant — Better Software 2011
  • Atomic design, a problem of expectations — Better Software 2014


Reading List

List of books that contributed to my education and had an impact on my way to work. I absolutely recommend:

  • About face 3 — by A.Cooper
  • Rework — by Jason Fried
  • Mental models — by Indi Young
  • Don’t make me think — by Steve Krug
  • Responsive web design — by Ethan Marcotte
  • Design systems — by Alla Kholmatova
  • Atomic Design — by Brad Frost
  • Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application — by 37Signals
  • Typographic systems — by Kimberly Elam
  • Prototyping: a practioner’s guide — by Todd Zaki Warfled
  • The design of everyday things — by Donald Norman
  • Design as Art — by Bruno Munari