Hi, I'm Francesco.
I'm a Design Technologist with 15+ years of experience building and leading scalable UI platforms for complex, multi-team environments.
I help organizations establish design systems as infrastructure — aligning design and front-end architecture to enable consistency, speed, and long-term maintainability. My focus is on system thinking, governance, and reducing organizational friction at scale.
I've worked across editorial, healthcare, banking, sports, government, e-commerce, and information technology — for companies such as Scuderia Ferrari F1, Enel Energia, ING Direct, and HCL Software, as a freelance or full-time job. In 2009, I co-founded a SaaS company.
Most recently, I serve as Senior Product Designer at the Italian Department for Digital Transformation, where I design and build public digital services and help maintain Design System Italia.
I write, teach, and speak about design systems, design tokens, and workflow best practices. I'm part of the faculty at POLI.design for the Executive Course on User Interface Design.
When not busy at work I love swimming, hiking in the Dolomites and traveling the world with my family. I'm passionate about astronomy and sci-fi movies.
Expertise
Design System Architecture
Building and governing UI platforms designed to scale across teams, products, and organizational boundaries.
Cross-functional Enablement
Enabling collaboration between design, product, and engineering through shared language, processes, and systems.
Decision-making in Complex Environments
Assessing constraints, trade-offs, and risks to support sustainable product and technical decisions.
Standards, Documentation, and Adoption
Defining standards and documentation that encourage consistency while leaving room for evolution.
Mentorship and Team Leading
Helping designers and engineers grow within structured, system-oriented environments.