Experience
I design intuitive digital products with a focus on user experience. Expert in design systems, usability, and accessibility.
Notable Work
Explore more design work on my Dribbble profile.
Experience across the years
-
2021
HCL Software
Played a pivotal role in the successful transition from legacy software to web SaaS solutions for BigFix, an endpoint management system, enhancing user experience and operational efficiency
-
2015
INPS
Designed and developed a comprehensive internal Business Intelligence tool interface, focusing on data visualization and intuitive user workflows for enhanced analytics capabilities
-
2015
Enel Energia
Performed extensive UX analysis and optimization of commercial landing pages, including detailed prototype evaluation, usability recommendations, and conversion optimization strategies
-
2014
Banca d'Italia
Created an intuitive user interface for a sophisticated data research platform, incorporating advanced search functionality and data visualization tools for financial analysis
-
2014
Scuderia Ferrari
Optimized the entire user registration experience for Ferrari's digital platform, streamlining the signup flow and implementing robust validation processes
-
2014
Bigodino.it
Led a complete redesign of this lifestyle media platform, implementing a modern content strategy and improving the user experience across fashion, food, and travel sections
-
2013
TVZap
Developed a fully responsive entertainment website featuring an interactive Electronic Program Guide (EPG), optimized for multiple devices and screen sizes
-
2012
Altura Labs
Created an engaging, responsive landing page focusing on conversion optimization and clear communication of educational offerings
-
2011
Ansaldo STS
Developed a comprehensive UI kit and dashboard interface for Wayside railway monitoring system, focusing on real-time data visualization and system status monitoring
-
2010
ING Direct
Optimized the digital banking experience by redesigning the account creation flow, improving user onboarding and reducing abandonment rates
-
2010
Dondup
Created an engaging brand community platform featuring user-generated content, social interactions, and exclusive brand updates for fashion enthusiasts
-
2006
Populis
Designed cohesive interfaces across a network of news and content websites, ensuring consistent branding and optimal user experience
For a complete overview of my professional experience, visit my LinkedIn profile.
How I Work
I believe in a hands-on approach and working in cross-functional teams that include stakeholders as partners in the project.
Expertise
- ¬ Leading cross-functional teams
- ¬ Architecting Design Systems
- ¬ Creating advanced prototypes
- ¬ Responsive design
- ¬ Writing styleguides
Methods
- ¬ Sprints
- ¬ Atomic design
- ¬ Continuous improvement
- ¬ Agile
I prefer a practical approach and collaborating with cross-functional teams that include stakeholders as project partners.
I enjoy developing, learning, teaching, and working with colleagues who are honest, respectful, and provide direct feedback. I believe that the team is crucial, and it's important to understand not only their skills but also their personalities.
Thorough research is essential in every project, as it helps us understand the business and its users. Ideation takes various forms, but it's crucial to rapidly test ideas with real users to ensure that we're headed in the right direction.
Get new articles in your inbox - subscribe to my newsletter