I'm a designer who creates user-friendly digital products. I'm best at building design systems and creating designs that help products work better for people.
Projects that represent my experience and have marked the path of my career.
2022 - current
As a designer at the Italian Department of Digital Transformation, I autonomously manage relationships with technical suppliers, take design choices related to the interface, and plan improvements for online services, while contributing to the development libraries of the Italian Gov Design System
Full case study available soon!2012-2021
I have worked at Citynews for nearly ten years. During my tenure, I formed a design team and introduced new working methodologies. These changes led to the successful launch of several projects, such as a corporate brand identity, new products, and a Design System.
Read the full story →2009-2014
The company I co-founded together with @weppos. I took care of everything from finance to product design, from customers support to marketing.
Full case study available soon!2021-2022
I was part of the team that played a pivotal role in the successful transition from legacy software to web SaaS solutions for BigFix, an endpoint management system.
Full case study available soon!2014-2015
I had the pleasure of working with an Italian start-up that was developing a product for social storytelling. The company had a fantastic idea, but they were struggling to make their product stand out in a crowded market. Through co-design workshops and an iterative process, we rolled out the new responsive app in a very short time.
Read the full story →2011-2012
Designed mobile solutions for digital healthcare.
Full case study available soon!View my design work and project screenshots on my Dribbble profile.
Designed and developed a comprehensive internal Business Intelligence tool interface, focusing on data visualization and intuitive user workflows for enhanced analytics capabilities
Performed extensive UX analysis and optimization of commercial landing pages, including detailed prototype evaluation, usability recommendations, and conversion optimization strategies
Created an intuitive user interface for a sophisticated data research platform, incorporating advanced search functionality and data visualization tools for financial analysis
Optimized the entire user registration experience for Ferrari's digital platform, streamlining the signup flow and implementing robust validation processes
Led a complete redesign of this lifestyle media platform, implementing a modern content strategy and improving the user experience across fashion, food, and travel sections
Developed a fully responsive entertainment website featuring an interactive Electronic Program Guide (EPG), optimized for multiple devices and screen sizes
Created an engaging, responsive landing page focusing on conversion optimization and clear communication of educational offerings
Developed a comprehensive UI kit and dashboard interface for Wayside railway monitoring system, focusing on real-time data visualization and system status monitoring
Optimized the digital banking experience by redesigning the account creation flow, improving user onboarding and reducing abandonment rates
Created an engaging brand community platform featuring user-generated content, social interactions, and exclusive brand updates for fashion enthusiasts
Designed cohesive interfaces across a network of news and content websites, ensuring consistent branding and optimal user experience
For a complete overview of my professional experience, visit my LinkedIn profile.
I believe in a hands-on approach and working in cross-functional teams that include stakeholders as partners in the project.
I prefer a practical approach and collaborating with cross-functional teams that include stakeholders as project partners.
I enjoy developing, learning, teaching, and working with colleagues who are honest, respectful, and provide direct feedback. I believe that the team is crucial, and it's important to understand not only their skills but also their personalities.
Thorough research is essential in every project, as it helps us understand the business and its users. Ideation takes various forms, but it's crucial to rapidly test ideas with real users to ensure that we're headed in the right direction.
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